Google Analytics Tutorial – Understanding Traffic Acquisition

  Google Analytics is a powerful tool.  But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able

6 Simple steps to Create and Analyze a Marketing Strategy

  I use 5W1H to create and analyze a marketing strategy, social media strategy, link building strategy or just any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5

Measuring & Improving Quality of SEO Traffic through Google Analytics

  You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analytics.  You in

Making Good Marketing Decisions despite of faulty Analytics data

  Google Analytics (GA) data is not very accurate and sometimes could lead to dangerous conclusions if you are not very careful. Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two

Optimizing Contents for Sales and Conversions through Profit Index

  One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site.   Profitable Content A profitable content is a piece

Advanced Twitter Analysis in Google Analytics

  Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the

9 point Checklist for conducting Social Media Strategy Audit

  Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible

How to select best Excel Charts for your Data Analysis & Reporting

  Do you always struggle with the type of Excel charts to use in your analytics reports? The type of excel chart you select for your analysis and reporting depends upon what you are going to analyse and report. We create charts

Beginners Guide to Universal Analytics – Creating Custom Dimensions & Metrics

  Universal Analytics (UA) is going to change the way we look at the data for good. One year from now, our analytics reports will be unrecognizable. I have been using UA for a while now and would like to

Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions

  I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues

Malware Removal Checklist for WordPress – DIY Security Guide

  You may not have expected me to write this post. Nor did I ever think of writing such a post. But i did. You can blame Godaddy for that. They made me learn every trick (almost) in the book about wordpress

Understanding Key Performance Indicators (KPIs) – Complete Guide

What I am going to do next is, explain KPIs to you in a way that is instantly useful and I am planning to make you a KPI Champion in just 10 minutes What is a KPI? KPI stands for

Google Adwords Analytics – Complete Guide

  Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to

2 Powerful Reasons you should STOP doing CRO Right NOW

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has

High Level Search Marketing Optimization in Google Analytics

Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we