SEO Takeaways

Making Good Marketing Decisions based on Faulty Google Analytics data

Himanshu — Tue, 14 May 2013 06:00:15 +0000

Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two times GAIQ certified for this very reason. But at the same time I don’t want to keep you in the dark. Google Analytics (GA) data is not very accurate and sometimes could lead to dangerous

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Optimizing Contents for Sales and Conversions through Profit Index

Himanshu — Mon, 06 May 2013 06:00:26 +0000

One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable Content A profitable content is a piece of content which adds value to the business bottomline by providing smart and simple solutions

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Advanced Twitter Analysis in Google Analytics

Himanshu — Tue, 23 Apr 2013 06:00:21 +0000

Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the twitter followers which send maximum conversions and orders on your website. I will tell you

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9 point Checklist for conducting Social Media Strategy Audit

Himanshu — Thu, 18 Apr 2013 06:00:09 +0000

Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible return on their investment. The output of this audit is a written/improved social media strategy

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How to select best Excel Charts for your Data Analysis & Reporting

Himanshu — Wed, 10 Apr 2013 06:00:44 +0000

This blog post is a featured request from Adam of Norway. This is what he asked: Hi Himanshu, I am Adam from Norway and am an avid reader of your blog. I have one question. I always struggle with the type of Excel charts to use in my analytics reports. Can you please share

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Beginners Guide to Universal Analytics – Creating Custom Dimensions & Metrics

Himanshu — Mon, 01 Apr 2013 05:00:51 +0000

Universal Analytics (UA) is going to change the way we look at the data for good. One year from now, our analytics reports will be unrecognizable. I have been using UA for a while now and would like to share some quick tips to get you started. The first thing that you need to

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Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions

Himanshu — Mon, 25 Mar 2013 09:00:13 +0000

I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues into five broad categories: Directional Issues Data Collection Issues Data Integration issues Data Interpretation Issues

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Malware Removal Checklist for WordPress – DIY Security Guide

Himanshu — Wed, 20 Mar 2013 09:00:40 +0000

You may not have expected me to write this post. Nor did I ever think of writing such a post. But i did. You can blame Godaddy for that. They made me learn every trick (almost) in the book about wordpress security issues. The majority of bloggers regardless of their background/expertise use wordpress day in, day out

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Understanding Key Performance Indicators (KPIs) – Complete Guide

Himanshu — Mon, 11 Mar 2013 09:40:49 +0000

In an ideal world, understanding even a complex topic would be so easy that you can just scan one article on it and get all what you need. This is what i dream of and this is what i aim for in my posts. But we don’t live in an ideal world and we

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Complete Guide to Google Adwords Analytics

Himanshu — Mon, 04 Mar 2013 09:44:45 +0000

Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to ignore this paid channel. In order to get optimum results from your Adwords campaigns you

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2 Powerful Reasons you should STOP doing CRO Right NOW

Himanshu — Mon, 18 Feb 2013 12:20:35 +0000

One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always been the sub optimal way of optimizing your business performance. Many analysts are familiar with

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High Level Search Marketing Optimization in Google Analytics

Himanshu — Mon, 11 Feb 2013 09:45:23 +0000

Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from your analytics efforts you need a third eye, the eye which provides perception beyond ordinary

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How to become Champion in Data Reporting

Himanshu — Mon, 04 Feb 2013 10:30:57 +0000

I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit and trial, through success and failure. Yet we all are expected to make it big

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How to Analyze and Report above AVERAGE

Himanshu — Mon, 28 Jan 2013 10:40:07 +0000

Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed about all the metrics which are ‘average’ and take the insight they provide with a

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Google Analytics Not Provided Keywords Analysis – Ultimate Guide

Himanshu — Tue, 15 Jan 2013 08:00:36 +0000

Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels. We should also embrace this fact that

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