Category Archives: Conversion Rate Optimization

Users Engagement Strategy – Basic Courtesy

Basic courtesy goes a long way and there is no denying of this fact. Showing courtesy starts with your first interaction with the client. Following are few tips to keep in mind: Be very polite while answering to your prospect’s

Usability Testing – Pocket Guide to Do it Yourself Usability Testing

I love writing pocket guides. Because just like you i am always short of time and want to learn new things in shortest possible time. So here i present to you my compact version of ‘Do it yourself Usability Testing‘.

AIDA Communication Model and SEO

AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for the business. Through this model you can determine up to which extent your website is