Category Archives: Web Analytics Tools

Social Media Engagement Metrics – 6 things you can learn

  One of my favorite analytics tool PostRank Analytics  has retired.  I used this tool almost as long as it was available to publishers. PostRank was one of the best tools to identify and measure social engagement and top influencers.

Google Analytics Shortcuts: Tricks, Tools, keyboard & APIs

  I am going to give you some quick tips and shortcuts to use Google Analytics more efficiently which I have discovered/developed over time.  Index (What you will learn in this post) Accessing Google Analytics Reports with Lightning Speed Built-in

Excel for SEO & Analytics – Powerful Cheat Sheet

Yesterday I was talking to my developers and giving them some SEO and Analytics training. During this time we stumbled upon Excel. Lot has already been written about excel for SEO. So I thought of citing some well known resources.

SEM Rush Review – Scaling Keyword Research & Competitive Analysis to new heights

  Today i would like to introduce you to a keyword tool which is truly a gem for any SEO and keyword junkie. Meet SEMRush. The kind of tasks it can perform in keyword research and competitive analysis is truly

Learn to Automate Event Tracking in Google Analytics

Do you like automation? I do. It speeds up my SEO process. In the next few minutes i will teach you how to automatically track file downloads, email clicks and external links across a website of any size with very

Data Scraping guide for SEO & Analytics

Web scraping or web data scraping is a technique used to extract data from web documents like HTML and XML files. Data scraping can help you a lot in competitive analysis like determining the titles, keywords, content categories and ad

Google Analytics Account Setup Tool

  How a Google analytics account is set up tells a lot about the agency/seo consultant’s understanding of analytics and SEO at large. For e.g. if custom reports are not set up in an account I can safely assume that

Google Analytics Rank Tracker Review

  Last week Mike Pantoliano (mikecp) of distilled wrote a post How to Turn Google Analytics Into Your Own Rank Tracker Using Custom Variables on the seomoz blog. This post is certainly not for the average Joe in analytics. Besides

Regular Expressions Guide for SEO & Analytics

  Regular Expression (or REGEX) is a topic which gives me creep all the time (even though i have dared to write about it). I think it is something which can’t be learned in day or two, not even in