Category Archives: Web Analytics 2.0
7 Powerful KPIs to Measure your Link Building Outreach
We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce
We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce
How to Translate Business Objectives into Measurable Goals
We all know our business objectives. For the majority of the time they are: increasing leads & sales and creating brand awareness. Business objectives are not really hard to figure out. What is hard to figure out is, how to
We all know our business objectives. For the majority of the time they are: increasing leads & sales and creating brand awareness. Business objectives are not really hard to figure out. What is hard to figure out is, how to
Role of the Law of Diminishing Returns in Allocating Marketing Budgets
Have you ever wondered why some times the performance of a campaign deteriorates once you start pumping more money into it? For example you increased the budget of a PPC campaign by say 80% (all other things being constant) because
Have you ever wondered why some times the performance of a campaign deteriorates once you start pumping more money into it? For example you increased the budget of a PPC campaign by say 80% (all other things being constant) because
Overcoming Not provided keywords in Google Analytics
The advent of attribution models and multi channels funnels in my career was a turning point. I soon realized that everyone (I am no exception) is doing analytics all wrong and I should take analytics tips floating across the
The advent of attribution models and multi channels funnels in my career was a turning point. I soon realized that everyone (I am no exception) is doing analytics all wrong and I should take analytics tips floating across the
What you should know about historical data in Web Analytics
For many of us, historical data in web analytics is very important because it help us in optimizing our marketing campaigns and efforts. We often do time travel to get answer to these burning questions. But the
For many of us, historical data in web analytics is very important because it help us in optimizing our marketing campaigns and efforts. We often do time travel to get answer to these burning questions. But the
Web Analytics 2.0 – How to use it to improve your conversions
You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined
You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined
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