Category Archives: Web Analytics 2.0

7 Powerful KPIs to Measure your Link Building Outreach

  We all know how time consuming outreach for link building can be. We also know that time is money and majority of us charge per hour. Therefore it becomes very important that we measure our outreach efforts and reduce

How to Translate Business Objectives into Measurable Goals

We all know our business objectives. For the majority of time they are increasing leads & sales and creating brand awareness. Business objectives are not really hard to figure out. What is hard to figure out is: how to achieve

How to allocate Budgets in Multi Channel Marketing

  A data driven marketer has to face lot of questions and challenges while allocating marketing budgets. Some of the most common challenges are: Can I double the sales just by doubling my marketing budget? Why I see a decline

How to get Not Provided keywords in Google Analytics

  In this post you will learn to: #1: Overcome Not provided keywords in Google Analytics by finding new keyword opportunities. #2: Optimize organic search campaigns without organic keyword referral data #3: Understand searchers’ perception of your contents and brand #4:

What you should know about Historical Data in Web Analytics

For many of us, historical data in web analytics is very important because it help us in optimizing our marketing campaigns and efforts.   We often do time travel to get answer to these burning questions. But the problem with

Web Analytics 2.0 – How to use it to improve your conversions

You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined