Category Archives: Universal Analytics

Universal Analytics Upgrade Guide

  I get lot of emails from webmasters who migrate to Universal Analytics on Google’s recommendation without understanding the implications of such migration and without evaluating the pros and cons of such a switch. Then they get stuck with tracking

Understanding Universal Analytics Measurement Protocol

  Here is what you will learn through this post: Learn (in plain English) to send data to Universal Analytics using the measurement protocol. Learn to send event tracking data and e-commerce data to Universal Analytics. If you are new to

Beginners Guide to Universal Analytics – Creating Custom Dimensions & Metrics

  Universal Analytics (UA) is going to change the way we look at the data for good. One year from now, our analytics reports will be unrecognizable. I have been using UA for a while now and would like to