Category Archives: SEO Consulting

4 Simple Tricks to Get Anything Done in SEO

  All businesses small or big understand the language of £££ and profit more than anything else. So if you tell them how your strategy/suggestion is going to help them in generating revenue, they will listen. But if you tell

SEO Generalist or Specialist – Which is better?

  Last week i read the post: The New SEO Process (Quit Being Kanye).  This post reminded me of the old post by Rand: The Responsibilities of SEO Have Been Upgraded.  Both of the posts talk about how different elements of inbound

12 SEO myths and facts you must know

  Whether you are an in-house seo or an agency, if you don’t have strong proofs/examples to back up your suggestions then you will have a hard time getting them implemented.  Which means your 80 pages long seo audit report

SEO Scams – Why you get ripped off again and again

  While you are reading this post there is someone somewhere getting ripped off by some dodgy SEO. If you as a SEO professional think why so many dodgy SEOs take away your business then this post is for you.

Smart SEO Formulas

  1. Keyword CTR (Click through Rate) = No. of times your ad/search engine listing is clicked/ No. of times your keyword is searched. For e.g. Let say your search listing on Google was clicked 2 times when the keyword

Anti Defamation Clause – Protect your Reputation

  Disclaimer: I am not a lawyer. My post should not be considered as a substitute for legal advice. Use your own discretion.Recently i have added a new clause to my service contract. The clause to protect myself from ‘libel’

ROI, Conversions and You

  Clients often talk about ROI and conversions. SEOs also talk about them to fetch projects and entice clients. But there is a difference between how the two groups look at ROI. For clients ROI means ‘dollar returns’, for SEO

Copyright, Patent & Trademark – 20 Things you must know

  1. What does Copyright Protect? Copyright protects: Literary work (like article, essay, book, poem etc) Dramatic work (like drama, play, movie, TV serial etc). Musical work (like songs, lyrics etc) Artistic work (like painting , drawing, diagram, computer software

CAN SPAM Act – E-Mail Marketing the Inside Story

1. Spam is Spam. I would like to clear the definition of spam here. Any unsolicited commercial message is a spam. Even if you send such messages to your friends, family members or subscribers, you are spamming them. They don’t

Sample SEO Contract Template

  This post is in conjunction with SEO Contract Guide for Smarter SEOs, How to write a SEO Contract?and Disclaimers that can give you nine lives as a SEO. I would strongly suggest you to read the aforesaid articles before

SEO Pricing – How to Charge for Your SEO Campaign

  How much you should charge from your client once you have interviewed him and understood his advertising objectives and other requirements? Your SEO campaign pricing can depend upon the following factors: Competitiveness of the client’s Industry Current Ranking potential

SEO Services Contract – 9 life saving Disclaimers for SEOs

  Following are the key points which you must highlight while contracting with your clients. Even if they are already mentioned some where in your contract, you must reinforce them verbally to save yourself from lot of future disagreement, conflicts,

SEO Service Contract – Learn to write it.

  If you are a SEO company/consultant then it is important that you safeguard your interest by entering into a legally binding agreement (also known as contract) with your client. Following are some important tips to consider when you and