Category Archives: Data Reporting
How to select best Excel Charts for your Data Analysis & Reporting
This blog post is a featured request from Adam of Norway. This is what he asked: Hi Himanshu, I am Adam from Norway and am an avid reader of your blog. I have one question. I always struggle with
This blog post is a featured request from Adam of Norway. This is what he asked: Hi Himanshu, I am Adam from Norway and am an avid reader of your blog. I have one question. I always struggle with
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
High Level Search Marketing Optimization in Google Analytics
Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from
Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from
How to become Champion in Data Reporting
I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit
I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit
How to Analyze and Report above AVERAGE
Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed
Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed
Building Super Advanced Link Building Dashboards
Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms
Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms
Google Analytics Data Sampling – Complete Guide
Did you know, your Google Analytics metrics from visits, revenue, transactions to e-commerce conversion rate depends upon the size of the traffic data sample being analyzed by Google? This means if you change the size of the sample being
Did you know, your Google Analytics metrics from visits, revenue, transactions to e-commerce conversion rate depends upon the size of the traffic data sample being analyzed by Google? This means if you change the size of the sample being
How to analyze, interpret and report data trends in Google Analytics
Analyzing data trends is an age old tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes. We do trend analysis to get answers to questions like: 1. What are my
Analyzing data trends is an age old tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes. We do trend analysis to get answers to questions like: 1. What are my
Adjusting Bounce Rate by Calculating Time spent on the Page
The number 1 way to optimize your website conversion rate is to optimize the bounce rate. If majority of people come and leave your website without completing the actions/goals you desire then you can’t have a good conversion rate.
The number 1 way to optimize your website conversion rate is to optimize the bounce rate. If majority of people come and leave your website without completing the actions/goals you desire then you can’t have a good conversion rate.
Building Super Advanced Keyword Performance Dashboard in Google Analytics & Excel
Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways
Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways
Analyzing SEO and Reporting its True Value
I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is performing? How people who
I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is performing? How people who
The Super Duper Guide to Google Analytics Pivot Tables
Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect
Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel. Through pivot tables you can quickly summarize data in desired format and detect
Google Analytics Conversion Rate – Reporting and Analysis
How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is
How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is
Top 10 KPIs for SEO
Have you ever wondered which are the most important metrics you should be tracking for SEO and any other online marketing campaign? If you look at Google Analytics (GA) report they have shit load of metrics for each dimension from
Have you ever wondered which are the most important metrics you should be tracking for SEO and any other online marketing campaign? If you look at Google Analytics (GA) report they have shit load of metrics for each dimension from
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