Category Archives: Data Reporting

How to select best Excel Charts for your Data Analysis & Reporting

  Do you always struggle with the type of Excel charts to use in your analytics reports? The type of excel chart you select for your analysis and reporting depends upon what you are going to analyse and report. We create charts

Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions

  I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues

High Level Search Marketing Optimization in Google Analytics

Get to know the 5 data drill downs which can help you immensely in optimizing your marketing campaigns, products and eventually sales. Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we

How to become Champion in Data Reporting

  I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit

How to Analyze and Report above AVERAGE

  While most people don’t want to admit it, the vast majority of us are in fact ‘average’ because of our love for ‘averages’ The Curse of being an AVERAGE Coming this summer to a theater near you. However there

Analyze Backlinks through Link Building Dashboards

  Link building is an important part of a SEO campaign and marketers need to continuously track the campaigns’ performance in order to optimize them. One way of measuring the link building performance is through keywords performance analysis in terms

Google Analytics Data Sampling – Complete Guide

  Did you know, your Google Analytics metrics from visits, revenue, transactions to e-commerce conversion rate depends upon the size of the traffic data sample being analyzed by Google? This means if you change the size of the sample being

How to analyze, interpret and report data trends in Google Analytics

  Analyzing data trends is an age old tactic which is used to measure the performance of marketing campaigns over time and to predict future outcomes. We do trend analysis to get answers to questions like: 1. What are my

Adjusting Bounce Rate by Calculating Time spent on the Page

  The number 1 way to optimize your website conversion rate is to optimize the bounce rate. If majority of people come and leave your website without completing the actions/goals you desire then you can’t have a good conversion rate.

Measuring Keywords Performance in Google Analytics & Excel

  Keywords are an integral part of any search marketing campaign and marketers need to continuously track their performance in order to optimize the campaigns and the outcomes. I am going to present to you, two powerful and scalable ways

Analyzing SEO and Reporting its True Value

  I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is performing? How people who

Google Analytics Pivot Tables – The Super Duper Guide

  Pivot tables are hidden gems in Google Analytics reports. They are extremely powerful data summarization tools and are commonly used in spreadsheet programs like Microsoft Excel.  Through pivot tables you can quickly summarize data in desired format and detect

Google Analytics Conversion Rate – Reporting and Analysis

  How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is

Top 10 KPIs for SEO

  Have you ever wondered which are the most important internal KPIs you should be tracking for SEO and any other online marketing campaign? The internal KPIs are internally used by team members to measure and optimize the marketing campaigns’ performance and