Category Archives: Conversion Rate
2 Powerful Reasons you should STOP doing CRO Right NOW
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always
Analytics Case Study: When your Conversions don’t matter
The first question you may ask after reading the headline is, how it can be possible that conversions don’t matter. “Conversions always matter. If my website is getting conversions then it is impacting the business bottomline.” Yes conversions always
The first question you may ask after reading the headline is, how it can be possible that conversions don’t matter. “Conversions always matter. If my website is getting conversions then it is impacting the business bottomline.” Yes conversions always
How to determine the Monetary Value of your Non-Ecommerce Conversions
When conversion is an order, it is easy to determine its value. Whatever is the price of a product is the value of the conversion. For example if price of the product is £500 then value of your conversion
When conversion is an order, it is easy to determine its value. Whatever is the price of a product is the value of the conversion. For example if price of the product is £500 then value of your conversion
The Geek Guide to Conversion Funnel Optimization in Google Analytics
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to
Getting traffic to your website is one thing but getting them to convert is a totally different ball game. You may be getting millions of visitors to your website each month but if they are adding little value to
What Matters more: Conversion Volume or Conversion Rate – Geek Case Study
There has been a debate going on social media about what matters the most to a business: Conversion Volume or Conversion Rate? This debate was evoked from the post: Here is Why Conversion Volume Optimization is better than CRO
There has been a debate going on social media about what matters the most to a business: Conversion Volume or Conversion Rate? This debate was evoked from the post: Here is Why Conversion Volume Optimization is better than CRO
Here is Why Conversion Volume Optimization is better than CRO
Conversion volume optimization (CVO) is a web analytics term coined by me (searched the web, no one else has used the term so far) which focuses on optimizing conversion volumes of a marketing channel rather than the conversion rates.
Conversion volume optimization (CVO) is a web analytics term coined by me (searched the web, no one else has used the term so far) which focuses on optimizing conversion volumes of a marketing channel rather than the conversion rates.
Google Analytics Conversion Rate – Reporting and Analysis
How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is
How many of us take action on the basis of conversion rate reported by Google Analytics? If we don’t take any anction then there is no need to look into the Google Analytics reports and waste time. Seriously. Analytics is
Google Analytics E-Commerce Tracking – Complete Guide
This post is the third in the series of frequently asked questions about various issues in Google Analytics. The first post in the series was How Google Analytics Uses Cookies which talks about Google Analytics cookies in great details. The
This post is the third in the series of frequently asked questions about various issues in Google Analytics. The first post in the series was How Google Analytics Uses Cookies which talks about Google Analytics cookies in great details. The
Is your conversion Rate Statistically Significant?
Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire
Majority of us take marketing decisions on the basis of conversion rate. There is an industry trend to invest more in the marketing channel which has higher conversion rate. But sometimes such thinking can backfire and it can backfire
Calculating True Conversion Rate in Google Analytics
Whenever I get a new account the first thing that I do is dramatically improve the conversion rate of the website along with campaign performance, visitors’ engagement and content consumption. You may say, “We all do that eventually”. But
Whenever I get a new account the first thing that I do is dramatically improve the conversion rate of the website along with campaign performance, visitors’ engagement and content consumption. You may say, “We all do that eventually”. But
Web Analytics 2.0 – How to use it to improve your conversions
You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined
You all have probably heard of web analytics 2.0 at some point in your life and thought what it is all about and how it can help me. In case you don’t know, Web Analytics 2.0 is a term coined
Users Engagement Strategy – Basic Courtesy
Basic courtesy goes a long way and there is no denying of this fact. Showing courtesy starts with your first interaction with the client. Following are few tips to keep in mind: Be very polite while answering to your
Basic courtesy goes a long way and there is no denying of this fact. Showing courtesy starts with your first interaction with the client. Following are few tips to keep in mind: Be very polite while answering to your
Usability Testing – Pocket Guide to Do it Yourself Usability Testing
I love writing pocket guides. Because just like you i am always short of time and want to learn new things in shortest possible time. So here i present to you my compact version of ‘Do it yourself Usability
I love writing pocket guides. Because just like you i am always short of time and want to learn new things in shortest possible time. So here i present to you my compact version of ‘Do it yourself Usability
AIDA Communication Model and SEO
AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for the business. Through this model you can determine up to which extent your website is
AIDA communication model is generally used to write sales copy. But it can also be used to optimize a website so that it works for the business. Through this model you can determine up to which extent your website is
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