Category Archives: Content Marketing Measurement

Optimizing Contents for Sales and Conversions through Profit Index

  One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site.   Profitable Content A profitable content is a piece

Introducing Profit Index: Revolutionary Way to Measure your Content Marketing Efforts

  This post is in the conjunction with the post: The Geek Guide to Measuring your Content Marketing Efforts where I have outlined the definition of great contents and how this greatness can be measured in monetary terms. I would

Measuring Content Marketing Efforts – Understanding Great Contents

  Content marketing is a hot topic these days. Everybody is talking and writing about it.  But what makes content great. Is it the uniqueness, informativeness, visual appeal, social shares, tons of backlinks or all of the above? If you