Category Archives: Attribution Modelling

Advanced Attribution Modelling in Google Analytics

  This post is a featured request from lot of subscribers of seotakeaways who have been asking me questions on advanced attribution modelling features provided by Google Analytics since I first wrote this post. So I thought of answering all

The Geek Guide to implementing Attribution Modelling

  Learn to “implement” attribution modelling in your organizational setup. Lot has been written about attribution modelling over the years. But talking about attribution is the easy bit. Implementing it is the real challenge. If I can give another title

6 Keys to Digital Success in Attribution Modelling

  Today I am going to share with you the ‘6 keys to success’ in attribution modelling. Learn my tricks and tips and your success in attribution is guaranteed Understand Customers Purchase Journey Understand the concept of ‘Missing Touch Points’

Google Analytics Not Provided Keywords Analysis – Ultimate Guide

  Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact

Google Analytics Direct Traffic – Most kept Secret

  Today I am going to reveal one of the most kept secret in Google Analytics which will fundamentally change the way you look at revenue and conversions generated through direct traffic for good. What you probably don’t know is, how

Analyzing SEO and Reporting its True Value

  I am going to outline the process I follow to determine the true value of SEO campaigns. For any organic search campaign you would be interested in knowing: How the campaign has performed or is performing? How people who

8 Google Analytics Conversions Segments you Must use

  Of late on ‘LinkedIn’ I was asked this question “how I can determine the influence of display on organic search in Google analytics”. I think it is an excellent question and I am sure every marketer would like to

Google Adwords Attribution – Introducing Effective Click Optimization

  This blog post is in conjunction with the post How to do Attribution Modeling in Google Analytics – Ultimate Guide. If you have not already read this post then I would highly recommend you to read it.  It is

Google Analytics Attribution Modeling – Begineers Guide

  Attribution modeling is one of my favorite topics in web analytics because it is so complicated and challenging.  It forces you to use both your left and right brain simultaneously.  It is something which requires deep understanding of your

You are doing Google Analytics all wrong. Here is why

  I have dealt with hundreds of Google Analytics accounts in my career and have seen lot of issues from incorrect tracking code, selecting wrong KPIs to analyzing data without custom reports & advanced segments. All of these issues prompted

Selecting the Best Attribution Model for Inbound Marketing

  The following article is in conjunction with the post: Google Analytics Attribution Modeling – Complete Guide. Read that post if you have not already read it to understand the fundamentals of attribution modelling. I am going to highlight the issues