Category Archives: Analytics
Google Analytics Tutorial – Understanding Traffic Acquisition
Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able
Google Analytics is a powerful tool. But just like any other tool, it is only as good as the person using it. While some people are able to gain great insight through its creative usage, others are not able
6 Simple steps to Create and Analyze a Marketing Strategy
I use 5W1H to create and analyze a marketing strategy, social media strategy, link building strategy or just any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5
I use 5W1H to create and analyze a marketing strategy, social media strategy, link building strategy or just any strategy. The 5W1H is made up of 5 ‘W’ letters and 1 ‘H’ letter of the English language. The 5
Measuring & Improving Quality of SEO Traffic through Google Analytics
You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analytics. You in
You may say ‘quality’ is subjective and hence can’t be measured. Well not really. In the next few minutes I will show you a way to effectively measure the quality of your SEO traffic in Google Analytics. You in
Making Good Marketing Decisions despite of faulty Analytics data
Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two times GAIQ certified for this very reason. But at the same time I don’t want to keep you in the
Don’t get me wrong, I am a big fan of Google Analytics. In fact I am also a two times GAIQ certified for this very reason. But at the same time I don’t want to keep you in the
Optimizing Contents for Sales and Conversions through Profit Index
One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable Content A profitable content is a piece
One of the most important and yet not so obvious difference between a low converting website and a high converting website is the volume of profitable contents on the site. Profitable Content A profitable content is a piece
Advanced Twitter Analysis in Google Analytics
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the
Imagine you can tie every twitter click, tweet and follower to sales and conversions. Well this is what I am going to do in this post. In the next few minutes I will show you, how to determine the
9 point Checklist for conducting Social Media Strategy Audit
Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible
Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible
Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
I have audited hundreds of web analytics accounts and profiles. And each account/profile had at least one or two issues which seriously stood in my way of getting optimum results from my analysis. I have put all these issues
Understanding Key Performance Indicators (KPIs) – Complete Guide
In an ideal world, understanding even a complex topic would be so easy that you can just scan one article on it and get all what you need. This is what i dream of and this is what i
In an ideal world, understanding even a complex topic would be so easy that you can just scan one article on it and get all what you need. This is what i dream of and this is what i
Complete Guide to Google Adwords Analytics
Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to
Google Adwords Analytics is the analysis of the marketing campaigns which run on Google Adwords, one of the most popular advertising systems in the world. If you do multi-channel marketing for your company than you simply can’t afford to
2 Powerful Reasons you should STOP doing CRO Right NOW
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always
One might find it odd to talk about not doing conversion rate optimization (CRO) when CRO is one of the most popular ways of increasing conversions for a web based business. But as odd as it may sound, CRO has always
High Level Search Marketing Optimization in Google Analytics
Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from
Majority of us optimize search marketing campaigns for e-commerce websites. Therefore it is very important that whatever we do to optimize these campaigns must directly result in increase in sales of the products. In order to get optimum results from
How to become Champion in Data Reporting
I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit
I have faced many data reporting challenges in my career. Some of them even cost me dearly. No one is born with exceptional data reporting skills. People generally develop skills over the years and then refine them through hit
How to Analyze and Report above AVERAGE
Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed
Nobody wants to be an average and yet we all love averages. That is why our analytics reports are all jam packed with averages: In order to analyze and report above average we first need to stop being obsessed
Google Analytics Not Provided Keywords Analysis – Ultimate Guide
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact
Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact
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